Are we there yet? How to evaluate your comms efforts
- Thu, June 04 2009
- Filed under: Marketing essentials
There’s a great Communications Network study available now that answers the elusive question, “how can we tell if our efforts are working?!”
Highly recommended reading.
Why bother? The study explains why you’d better evaluate your messaging efforts:
*Evaluation improves the effectiveness of your communications
*Evaluation can help you effectively engage with your audience
*Situations change – strategies and tactics may need to change as well
*Evaluation helps you allocate resources wisely
That last reason is especially timely right now.
It takes you through simple steps to evaluate how you’re doing:
Step 1: Determine What You Will Evaluate
Step 2: Define Your Goal
Step 3: State Your Objective
Step 4: Identify Your Audience
Step 5: Establish Your Baseline
Step 6: Pose Your Evaluation Questions
Step 7: Draft Your Measurements
Step 8: Select Your Evaluation Techniques
Step 9: Estimate Your Budget
Thanks to the Communications Network for making this available right now. We all need to focus on what works when resources are tight.
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Comments
Nice tool. Thanks for the link.
Looks like it was well put together.
Thanks for sharing this great tool. I often help nonprofits perform a “fundraising checkup” where we go through the same steps and evaluate their fundraising strategy while offering some tips and strategies for improvement. There’s a real need for tools like this one and the do-it-yourselfers will be thankful.
Useful information as well as interesting ideas and tips presented with guiding concept.
Katya, brief and nice information, I will share it with my friends in twitter!