Wed, October 30 2013

A video to inspire you

Liz Ragland's avatar

Marketing Content Associate, Network for Good

Filed under:   Video •

The Children’s Hospital at Darthmouth-Hitchcock recently posted an awesome video featuring staff and patients lip syncing and dancing to Katy Perry’s ‘Roar’. With over 1.5 million views, so many people have seen the kids at CHaD roaring!

This video is a wonderful way to show the staff and patients having fun while still in what is the typical, sterile hospital environment. It sends the right message to make donors, and potential donors, feel good about what their money is supporting. Don’t you get warm fuzzies watching the staff and kids rocking out to this song? (Fair warning: this song will get stuck in your head!)

Whoever chose to highlight the patients in their daily hospital setting had the right idea. Filming the kids in their rooms and play areas helps you grasp that this is their reality everyday: energetic nurses, IVs, hospital masks, gowns, machines, and wheelchairs.

The only suggestion I have to make this video better would be to have the call to action embedded in the video in addition to the link posted in the about section. I’m sure they weren’t prepared for over 1 million views in such a short time, but I encourage CHaD to take advantage of their viral video success ASAP and turn those views into actions to donate!


Wondering how you can make a video for your organization? Check out these 5 tips to help you get started.

 

  • Comment: (1)   

Comments

Hi Liz, thanks for sharing this simply amazing video, it even gave me goosebumps!

It’s incredible how the power video can have over its audience and this is a perfect example of how a charity can benefit hugely by incorporating videos into their marketing mix.

I also agree with you the video better would be to have the call to action embedded in it. However, I did they did add a link on their description in YouTube.

Posted by .(JavaScript must be enabled to view this email address)  on  12/02  at  11:26 AM

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