4 Questions to ask before going mobile
- Thu, February 23 2012
- Filed under: Mobile
Photo courtesy of Big Stock Photo
Today I’ve got a guest post at Connection Cafe on what you should ask yourself before embarking on mobile. I offer a quick look at the overall questions below, but check out the full post at here.
Hold please till you contemplate…
1. Who are your constituents and what are they like? Are they using smartphones? How do they typically support you? When are times when they might want to take action on mobile, and what types of actions are you hoping to inspire?
2. What resources do you have to commit to mobile? Do a quick reality check. What time, money, expertise and staff do you have to commit to mobile, and what does that say about the scope of project you can handle?
3. How will mobile fit into your other outreach efforts? Step back and look at mobile as a way to supplement, reinforce and enhance your other efforts, including donor acknowledgement, special events and social media.
4. How are you going to measure your efforts? How will you track the return on investment in cost savings or added donations? How about the return on engagement in the form of new supporters, added convenience for supporters, improved advocacy and brand exposure?
For more on this topic, visit Connection Cafe!