Sat, December 03 2011

3 very simple things that are easy to forget

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

These 3 things are nonprofit marketing 101.  And I forget them on a daily basis when I’m down in the weeds!

1. We’re not our audience
If an appeal appeals to you, question it.  Is it focused on you or your audience? 

2. Our audience doesn’t think like us
Do you explain what you do as you think (from the inside of your organization out) or as your audiences thinks (from the outside in)?

3. Our audience doesn’t take action without guidance
Don’t assume people know how to help.  Ask clearly and boldly.

  • Comment: (3)   


Great marketing post! I noted all three non-profit marketing things and I think this info should know the others people as well.

Posted by Kelly Watson  on  12/03  at  01:18 PM

This is totally true! People must admire this.

Posted by .(JavaScript must be enabled to view this email address)  on  12/03  at  02:07 PM

Thank you for this. I follow your postings daily. They are useful for my own line of work, namely audience development for the arts.

Posted by Denis Bertrand  on  12/07  at  09:27 PM

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