Tue, January 14 2014

10 Social Media Stats for Nonprofit Marketers

Caryn Stein's avatar

VP, Communications and Content, Network for Good

Filed under:   Fun stuff • Social Media •

Is one of your 2014 goals to get your social strategy in order? Here are 10 fun stats on social media that can help you decide how to spend your time.

73% of U.S. online adults now use social networking sites. Source: Pew  Tweet this.

Roughly one-third of the world’s population is now online. Source: We Are Social Tweet this.

68% of Instagram’s users are women. Source: Business Insider Tweet this.

50% of nonprofit communicators label social media as a “very important” communication tool.  Source: Nonprofit Marketing Guide Tweet this.

Tweets with images receive 18% more clicks and 150% more retweets. Source: Buffer Tweet this.

71% of U.S. online adults are now Facebook users. Source: Pew  Tweet this.

55% who engaged with causes via social media have been inspired to take further action. Source: Waggener Edstrom Tweet this.

In the U.S., users spend 114 billion minutes a month on Facebook. Source: Business Insider Tweet this.

70% of YouTube traffic comes from outside of the U.S. Source: 9Clouds  Tweet this.

40% of Facebook users surveyed say they log in to the social network multiple times per day. Source: Pew Tweet this.

Need some help thinking about how to leverage social media for your nonprofit’s outreach strategy? Download this free guide from Network for Good, Social Media Mini Guide for Nonprofits.

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