It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years.
56% of all American adults are now smartphone adopters. Source: PewTweet this.
American adults spend an average of 141 online minutes using mobile devices. Source: AdAgeTweet this.
61% of active users view emails either exclusively on a mobile device or use mobile and desktop interchangeably. Source: YesMailTweet this.
75% said they are “highly likely” to delete an email if they can’t read it on their smartphone. Source: Constant ContactTweet this.
20% of Internet traffic is expected to come from mobile by the end of 2013. Source: KPCBTweet this.
23% of smartphone users have made a purchase on their phone. Source: NielsenTweet this.