Thu, September 05 2013

10 Mobile Stats for Nonprofit Marketers

Caryn Stein's avatar

VP, Communications and Content, Network for Good

Filed under:   Mobile •

It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years.

56% of all American adults are now smartphone adopters. Source: Pew  Tweet this.

American adults spend an average of 141 online minutes using mobile devices. Source: AdAge Tweet this.

61% of active users view emails either exclusively on a mobile device or use mobile and desktop interchangeably. Source: YesMail Tweet this.

75% said they are “highly likely” to delete an email if they can’t read it on their smartphone. Source: Constant Contact Tweet this.

20% of Internet traffic is expected to come from mobile by the end of 2013. Source: KPCB Tweet this.

23% of smartphone users have made a purchase on their phone. Source: Nielsen  Tweet this.

66% of consumers over 60 open emails on a mobile device.  Source: Constant Contact Tweet this.

32% now bank using their mobile phones. Source: Pew Tweet this.

61% say they have a more favorable opinion of brands that offer a good mobile experience. Source: Latitude  Tweet this.

The percentage of donations made on mobile web browsers has grown 205% in the last 12 months. Source: Artez Interactive Tweet this.

Need some help thinking about how to incorporate mobile into your nonprofit’s fundraising strategy? Download this free whitepaper from Network for Good and PayPal, Why Mobile Matters:  A Guide to the Mobile Web.



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