Fri, January 11 2013

10 fundraising mantras for 2013

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

Let 2013 be the year that you exceed your nonprofit fundraising and marketing goals. Not sure how to reach your full potential this year?

The team here at Network for Good has outlined the 10 critical areas of focus for successful nonprofits,  including social media, mobile and maximizing online giving.  You can discover our recommendations for your 10 Fundraising Mantras for 2013 and let them guide you to true fundraising enlightenment.

One of the mantras is to keep your donors!  Do that with:

1. Focus on donor retention more than donor acquisition.  Instead of spending more time hunting for new donors, invest in fundraising success by working to keep the donors you have.
2. Focus on donor lifetime value, not one-off campaigns.  Gauge success by the way your supporters behave over their entire time of supporting you. This requires a commitment to building donor relationships and to looking at your response rate over time.
3. Focus on results, not effort.  It’s not how hard you are working. It’s what happens as a result of that work. Consider this when allocating time and resources to donor acquisition vs. donor retention.
4. Focus on your most passionate supporters. Understand who your most loyal donors currently are. Do you know how to identify those people?  Create a special plan to analyze your donors and continually cultivate the most committed. It is extremely difficult to replace these star supporters if they stop giving.

The free guide is here.  (Registration required.)

  • Comment: (12)   


Love Katya’s fundraising mantras for 2013!  Thanks for sharing and much success in the new year ahead.

Posted by Sherry Abbott  on  01/12  at  09:54 AM

The guide will be useful for startups, especially students wanting to be social entrepreneurs…

Posted by meera shenoy  on  01/13  at  09:41 PM

Really like the importance of the effort that needs to be put in to retain present donors.

Posted by DAVID TAYLOR  on  01/14  at  05:02 PM

Thanks for your sharing on fundraising issue for NGOs

Posted by Ikin Sodikin  on  01/14  at  11:17 PM

good to read and practice

Posted by S.Jeyaraj  on  01/14  at  11:31 PM

I agree, focusing on donor retention is so much more powerful than putting effort into finding new ones. Thanks for the guide as well!

Posted by ShopBidGive  on  01/15  at  02:14 PM

Very helpful tips for 2013 non profit managers!

Posted by Naima K. Wade  on  01/15  at  02:26 PM

Fundraising for local NGO is easy to say but difficult to find out, especially NGOs in Indonesia. Donors some times have trends to come to a country ...and leave it when there are new hot issues…human right, malnourished, war etc. That is way NGOs should have ability to maintain relationship with donors, creative, more initiative and innovative.

Posted by Ikin Sodikin  on  01/16  at  07:12 PM

This link is so much helpful for my career development and enabling me to serve my organization effectively especially in raising funds

Posted by Worku Abebe  on  01/17  at  02:33 AM

Thanks for sharing these tips. They are very useful especially forusing on results not just effort and cultivating the most committed donors.

Posted by Ellen O'Malley-Dunlop  on  01/18  at  10:08 AM

Totally agree with all 10 fundraising mantras. I have followed them without knowing it all the way to where Good Food Matters is today i.e starting the building of our Community Good learning Centre in New Addington Croydon.  NO it wasn’t easy but what a learning curve.

Posted by .(JavaScript must be enabled to view this email address)  on  01/18  at  01:00 PM

Great post and thanks for the tips! I just received the eBook it is real good and i would recmmend it for everyone who has problems with fundrasing.

Posted by Hans Tielbeek  on  07/08  at  06:46 AM

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