10 fundraising mantras for 2013
- Fri, January 11 2013
- Filed under: Fundraising essentials
Let 2013 be the year that you exceed your nonprofit fundraising and marketing goals. Not sure how to reach your full potential this year?
The team here at Network for Good has outlined the 10 critical areas of focus for successful nonprofits, including social media, mobile and maximizing online giving. You can discover our recommendations for your 10 Fundraising Mantras for 2013 and let them guide you to true fundraising enlightenment.
One of the mantras is to keep your donors! Do that with:
1. Focus on donor retention more than donor acquisition. Instead of spending more time hunting for new donors, invest in fundraising success by working to keep the donors you have.
2. Focus on donor lifetime value, not one-off campaigns. Gauge success by the way your supporters behave over their entire time of supporting you. This requires a commitment to building donor relationships and to looking at your response rate over time.
3. Focus on results, not effort. It’s not how hard you are working. It’s what happens as a result of that work. Consider this when allocating time and resources to donor acquisition vs. donor retention.
4. Focus on your most passionate supporters. Understand who your most loyal donors currently are. Do you know how to identify those people? Create a special plan to analyze your donors and continually cultivate the most committed. It is extremely difficult to replace these star supporters if they stop giving.
The free guide is here. (Registration required.)
Comments
Love Katya’s fundraising mantras for 2013! Thanks for sharing and much success in the new year ahead.
The guide will be useful for startups, especially students wanting to be social entrepreneurs…
Really like the importance of the effort that needs to be put in to retain present donors.
I agree, focusing on donor retention is so much more powerful than putting effort into finding new ones. Thanks for the guide as well!
Fundraising for local NGO is easy to say but difficult to find out, especially NGOs in Indonesia. Donors some times have trends to come to a country ...and leave it when there are new hot issues…human right, malnourished, war etc. That is way NGOs should have ability to maintain relationship with donors, creative, more initiative and innovative.
This link is so much helpful for my career development and enabling me to serve my organization effectively especially in raising funds
Thanks for sharing these tips. They are very useful especially forusing on results not just effort and cultivating the most committed donors.
Totally agree with all 10 fundraising mantras. I have followed them without knowing it all the way to where Good Food Matters is today i.e starting the building of our Community Good learning Centre in New Addington Croydon. NO it wasn’t easy but what a learning curve.