Wed, August 28 2013

10 Amazing Nonprofit Websites

Caryn Stein's avatar

Director of Content Strategy, Network for Good

Filed under:   Websites and web usability •

A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. This week, I wanted to share some examples of nonprofits who are getting it right.

The home pages in the slideshow below are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement. Remember: having a great nonprofit website isn’t about the flashiest design or the most cutting-edge technology, it’s about whether or not you can immediately communicate your message to a visitor and inspire them to act. These examples all include:

Clean, uncluttered design
Clear navigation and calls to action
Prominent donation button
Compelling image of a person or animal impacted by the organization’s work
Easy ways to engage visitors with email and social media

View on Slideshare for full screen + notes.

Kudos to Side by Side Kids, Miriam’s Kitchen, Merrimack River Feline Rescue Society, CASA of Travis County, The Aslan Project, Feeding America Kentucky’s Heartland, Pro Mujer, Diablo Regional Arts Association, Alameda County Community Food Bank, and Autism Community Network for being wonderful examples for other nonprofits to follow!

What are your favorite examples of nonprofit website excellence?

  • Comment: (8)   


I think a worthy competitor would be the COPD Foundation’s website! Easy to navigate, de-cluttered and all around user friendly!!

Posted by Melissa  on  08/29  at  01:47 PM

Thanks for showcasing these great examples! We get a lot of great feedback on our website’s attractive and easy-to-navigate design as well as the interesting and mission-focused content.

Posted by Jill Ginsberg  on  08/29  at  02:23 PM

Melissa and Jill—sounds like we may have to do a “round 2” sometime in the future. Thanks for all the good you do!

Posted by Caryn  on  08/29  at  03:10 PM

Check out the Eastern European Mission website at

Few will match it; even fewer will beat it.

Posted by Jerry Starling  on  08/29  at  03:52 PM

A round 2 would be good - I know there are a few I could add. smile

Posted by Alexander  on  08/30  at  09:44 PM

We get many compliments on the Animal-Kind International website, but I think we need to strive a little better to meet #1, clear, uncluttered design.

Posted by Karen Menczer  on  09/01  at  10:31 AM

Wow! Thank you for highlighting Side by Side Kids.

Posted by Irma De La Cruz  on  09/03  at  03:48 PM

Thank you for your Blog We learned a lot Unfortunately it seems like it is much easier to raise funds for animals and children We work with adults that are recovering from substance abuse like street drugs alcohol and prescription medicine We have been working in this field for 14 years and were able to finance it ourselves However the demand has outgrown our funds and normally people are coming from the underprivileged sector with no support from parents or churches We now need to raise funds in order to help the hundreds of adults that are addicted Any hints?

Posted by Pieter Niemand  on  09/05  at  09:53 AM

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