Wed, August 28 2013
Filed under: Websites and web usability •
A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. This week, I wanted to share some examples of nonprofits who are getting it right.
The home pages in the slideshow below are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations and further engagement. Remember: having a great nonprofit website isn’t about the flashiest design or the most cutting-edge technology, it’s about whether or not you can immediately communicate your message to a visitor and inspire them to act. These examples all include:
Clean, uncluttered design
Clear navigation and calls to action
Prominent donation button
Compelling image of a person or animal impacted by the organization’s work
Easy ways to engage visitors with email and social media
Kudos to Side by Side Kids, Miriam’s Kitchen, Merrimack River Feline Rescue Society, CASA of Travis County, The Aslan Project, Feeding America Kentucky’s Heartland, Pro Mujer, Diablo Regional Arts Association, Alameda County Community Food Bank, and Autism Community Network for being wonderful examples for other nonprofits to follow!
What are your favorite examples of nonprofit website excellence?