Wed, October 30 2013

A video to inspire you

Liz Ragland's avatar

Marketing Content Associate, Network for Good

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Filed under:   Video •

The Children’s Hospital at Darthmouth-Hitchcock recently posted an awesome video featuring staff and patients lip syncing and dancing to Katy Perry’s ‘Roar’. With over 1.5 million views, so many people have seen the kids at CHaD roaring!

This video is a wonderful way to show the staff and patients having fun while still in what is the typical, sterile hospital environment. It sends the right message to make donors, and potential donors, feel good about what their money is supporting. Don’t you get warm fuzzies watching the staff and kids rocking out to this song? (Fair warning: this song will get stuck in your head!)

Whoever chose to highlight the patients in their daily hospital setting had the right idea. Filming the kids in their rooms and play areas helps you grasp that this is their reality everyday: energetic nurses, IVs, hospital masks, gowns, machines, and wheelchairs.

The only suggestion I have to make this video better would be to have the call to action embedded in the video in addition to the link posted in the about section. I’m sure they weren’t prepared for over 1 million views in such a short time, but I encourage CHaD to take advantage of their viral video success ASAP and turn those views into actions to donate!

Wondering how you can make a video for your organization? Check out these 5 tips to help you get started.


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Mon, August 19 2013

The single most important ingredient in storytelling

Caryn Stein's avatar

VP, Communications and Content, Network for Good

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Filed under:   Advocacy • Video •

From One Second to the Next Still Frame

Directed by internationally acclaimed filmmaker Werner Herzog, From One Second to the Next is a documentary-style PSA in AT&T’s “It Can Wait” campaign. The film is a sobering look at the consequences of texting and driving. It features the heart-wrenching stories of the victims of these accidents, as well as interviews with some of the drivers who caused the tragedies. At almost 35 minutes, it’s much longer than your typical viral video, yet it’s an extremely compelling and effective way to get the point across.

I’m sharing this video today for two reasons:

1) It’s a serious message that should be shared and discussed. (As the mother of a teen who’s about to get behind the wheel this year, I’m probably even more sensitive about this topic.)

2) It’s also an amazing example of the single most important ingredient in powerful storytelling. No, you don’t need a famous director or high production value to make people stop, think, share, or act. But what you do need, at the core of every story you tell, is real, relatable, and raw emotion. 

If you watch the video, I’d love to know what you think. In the comments, please share how you’re tapping into your real, emotional stories to help draw support for your cause.



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Mon, April 15 2013

Video lessons in how to make a vast problem relatable

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Video •

I’m back from the Nonprofit Technology Conference.  At one of my sessions, I talked about the importance of taking the vast problems we seek to address and the critical importance of translating them into a scale that is:

1.) Relatable
2.) Addressable and
3) Inspiring

When we fail to do this, we overwhelm people and create the impression their support won’t make a dent in our social problem.

Here are examples of making this translation.  At the conference, See3, YouTube, NTEN and Cisco announced these videos were among the winners of the 2013 DoGooder Video Awards. They take big, faraway issues and make them immediate to the kinds of people who are likely to take action for that cause.  They stake a point of view with a clear audience.  And they inspire action in a funny way.  Enjoy.


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Thu, January 24 2013

Three things that make a great video (get out the hanky)

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Video •

Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization.  (Can’t see it?  Go here.)

The Copyblogger post points to why this is great storytelling:

1. It’s remarkable: We get to go on a first-hand journey to save this dog - and the puppies.  The iPhone trick is pretty nifty too.  It’s the kind of thing you want to share because it’s different and surprising.

2. It’s emotionally compelling: We identify with the mother dog’s plight, and the amazing way she is saved.

3. There’s a clear call to action at the end.

I agree on all three fronts.  Through another lens, this is also good storytelling because there is a clear hero, something real at stake and a lesson/solution.

The best part is it’s low budget.  And it doesn’t matter.  If anything, it adds to the authenticity.

What could you film from the front lines of your work?  And before you say you can’t do this because you don’t have a cause as cute as puppies or you must respect the anonymity of those you serve, get creative.  If you’re a policy organization, go film the people who are the end beneficiaries of your work.  If you can’t film people you help, go talk to frontline staff or volunteers about their lives and experience.  Do what this video does best: Invite us into the innermost experience of your organization, and take us on the adventure it is.

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Wed, February 15 2012

Do you have a video?  Submit it for an award!

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Video •

Forget the Oscars, I love the DoGooder awards.

Now in its 6th year, the DoGooder Nonprofit video awards program is presented by See3 Communications and YouTube in association with Cisco and the Case Foundation. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia that created video in 2011.  The submission phase goes until February 29th, after which the public will have a chance to vote for the winning videos.  (See3 is the wonderful agency that brought you the Generosity Day video!)

This year, winners have the chance to win one of four $3,500 prize donations along with great products worth an additional $3,500 provided by the Cisco, a free registration to next year’s Nonprofit Technology Conference provided by NTEN and a special prize to recognize fearless use of video provided the Case Foundation. And– drumroll…the winning videos will be announced at this year’s Nonprofit Technology Conference hosted by NTEN and featured on YouTube’s homepage on April 5th. (The YouTube part is sort of like having your nonprofit video seen during the Super Bowl - last year’s winners enjoyed over 1 MILLION new views after being featured here for just one day.)  For nonprofits, video is a great way to share your mission, messages and goals. The medium educates, communicates urgency and tells honest, human stories that move people to create change.

For more details, go here.

And that’s not all…. TechSoup also has an award program—their 2012 TechSoup Digital Storytelling Challenge.  Nonprofits can submit a one-minute video or five-photo slideshow to win award donations from TechSoup’s partners.  The deadline is February 29, so hurry.

Submit a one-minute video here.

Or five-photo slideshow here.

Or register for a free webinar on post-production (2/16) with David J. Neff of Lights. Camera. Help.

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