Tue, November 19 2013
#GivingTuesday is just two weeks away—is your nonprofit ready?
While some organizations have been planning their #GivingTuesday campaigns for quite some time, if your nonprofit’s still wondering how to get in on the fun, don’t worry. There’s still time to participate and kick off December with a boost in donor activity. Some ways to get started:
1. Sign up. Registered 501(c)3 organizations can visit GivingTuesday.org to become an official partner organization and find ways to get involved.
2. Set a clear goal. Figure out what you want to accomplish on #GivingTuesday and set a goal that you can measure.
3. Get your emails and social media updates ready. Craft a few emails to rally your supporters to give along with their peers on December 3. Use social media to keep the excitement going and encourage fans to spread the word. You can join the conversation by using hashtag #GivingTuesday.
4. Make it easy for your supporters to give. Create clear calls to action so donors don’t have to wonder what you want them to do. Then, remove all of the roadblocks to giving by streamlining your donation process and enabling your donors to give via mobile.
5. Make it easy for your supporters to share. Offer easy and ubiquitous social sharing options on your donation pages and content, along with pre-programmed updates that your community can share with their networks to inspire even more participation.
Ready to make #GivingTuesday your own? Here are some resources to help you make the most of this day of giving and connect with your supporters:
• Learn how to get the most out of #GivingTuesday from GreatNonprofits
• Check out the amazing Giving Day Playbook from the Knight Foundation.
• Our friends at HubSpot have 12 tips for amplifying your #GivingTuesday campaign.
• The folks at GivingTuesday.ca offer some great ideas for 6 super-simple social media campaigns.
• Find (and share) even more resources in John Haydon’s Ultimate #GivingTuesday Checklist.
What are your plans for #GivingTuesday? Let us know in the comments below!
Tue, October 29 2013
It’s easy to dismiss small online actions as “slacktivism” that won’t affect real change, but studies have shown that online activism can turn into fundraising results and offline action. Technology—especially the explosion of mobile and social—has made it incredibly simple for people to take small, easy actions in support of a cause. Even more amazing is the way our connected society allows us to tap into much larger networks than we would be able to build ourselves.
“Slacktivists” often have large circles of influence and are more likely to spread the word, volunteer and donate down the road. According to Stanford Social Innovation Review, “For a nonprofit, this valued supporter could be the small donor—with the big network or degree of social platform savvy—who is able to influence others to give well beyond her own capacity.”
If you’re still not convinced, consider this: altruism typically inspires more altruism. In one experiment, an initial act of kindness prompted others to donate, albeit in progressively smaller amounts. Yet the total dollar value donated was triple the initial gift. Generosity is contagious.
So, how do you tap into the generous potential of the crowd? When it comes to turning small actions into big results, the key is to keep it simple, focus on volume, and leverage your momentum.
The key word is easy.
Embrace and enable slacktivists by lowering the barrier of entry to participate—especially on social media. This means making your calls to action easy to understand, easy to do, and easy to afford. Remember: these supporters will not be your high-dollar donors—yet.
Turn up the volume.
To get the most out of your efforts, take every opportunity to amplify your message through your newly-expanded network. Give your audience simple tools to spread your message through social media and email. Encourage sharing by making these options ubiquitous and don’t be afraid to remind your fans and followers to get the word out. Again, make it easy by giving them prepared tweets, Facebook updates, and email copy to use.
Keep the momentum going.
As you build up steam, use the social proof of those collective actions to rally support for your cause. Create a ticker or donation thermometer to show your progress. Encourage your supporters to leave comments that you can use as testimonials. Showing a groundswell of support for your campaign will make others take notice.
Use that foot in the door.
Supporters who take a small action are more likely to take additional, larger actions over time. Create a plan to cultivate these audiences specifically and encourage more involvement with your cause. Depending on how they came to your organization, these donors, petition signers, or social media warriors may need an additional introduction to your work and why it’s important.
Fri, October 18 2013
Filed under: Social Media •
If you’re still not sure what your organization should be doing with social media, it would be a good idea to figure it out soon. As social media use continues to grow, this channel is becoming even more important to online donors as a way to connect with causes and find news and information.
Here are some social media fun facts:
- 27% of online time is now spent on social networking. Source: Experian Tweet this stat.
- 47% of those 45 and younger in the U.S. say social media is more valuable than search for discovering news. Source: Reuters Tweet this stat.
- Thanks to recent algorithm changes, Google now uses many social factors as top criteria for ranking search results. Source: Searchmetrics Tweet this fact.
- Twitter’s fastest growing age demographic is 55 to 64 year olds. Source: Global Web Index Tweet this stat.
Want some help with your nonprofit’s social media strategy? Nonprofit communication expert Farra Trompeter of Big Duck will join us on Tuesday, October 22, 2013 at 1pm EDT for a free Network for Good webinar. Farra is a seasoned fundraising and nonprofit marketing professional who has helped hundreds of nonprofits create amazing campaigns and communicate more effectively via social channels. This is a perfect opportunity to learn from one of the best. Registration is free and I hope you can join us. (Note: If you can’t attend the live stream, we’ll send you the presentation so you can review it on demand.)
Develop Your Social Media Strategy
Tuesday, October 22nd, 2013 1 pm EDT
Mon, October 07 2013
Peer-to-peer fundraising is a powerful opportunity for nonprofit fundraisers because it allows you to tap into a much broader network than you currently have access to, through people’s most trusted sources of information: their friends. Here are some tips for implementing a successful peer-to-peer fundraising program for your nonprofit:
1) Make it easy.
Give your supporters simple tools so they can quickly spread your message and raise funds without a lot of effort. The easier it is to do, the more likely your fans are to take up your cause and promote it to their social networks. Give them charity badges, fundraising pages, and simple social media sharing buttons. Once you have the tools in place, don’t forget to give your fundraising army all of the information they’ll need to promote your mission, including suggested social media updates, email templates, and information on how donations are being used.
2) Be proactive.
In addition to featuring peer-to-peer fundraising tools on your website, make this donation tool a regular part of communication with your donors. Reach out to your biggest fans to invite them to start a fundraiser of their own. Create a friendly competition among your volunteers or community advocates to inspire and motivate them to share the opportunity to give to your organization.
3) Celebrate your champions.
Create a plan to recognize your peer-to-peer fundraisers. They’re some of your most valuable supporters, so find ways to keep them close to your organization and celebrate their achievements. Mention your fundraisers in your nonprofit newsletter, create a special appreciation page on your blog or website, or host an exclusive thank you event for your online evangelists.
4) Cultivate your crowdsourced donors.
Those who donate through a friend’s campaign will require a different type of donor retention strategy. Remember, they likely gave because a friend asked them to, not because they have an affinity for your cause. This doesn’t mean you can’t retain them as ongoing supporters, but they will need more education on your organization, why your work matters, and how they are a part of your success story.
For a complete introduction to using the power of crowdfunding and social media for fundraising, join our free webinar tomorrow, October 8 at 1pm EDT. The peer-to-peer fundraising experts from Crowdrise will be on hand to answer your questions and show you how to use their platform to raise more money online. If you’re not able to attend the live session, go ahead and register to receive a copy of the presentation and recording.
Wed, August 07 2013
Filed under: Social Media •
This week, Pew Research Center’s Internet & American Life Project released their latest findings on social media adoption. Even if you’re a socially savvy fundraiser, you’ll find these stats interesting. If you’re still skeptical about social media, this is a wake-up call.
Think about this: Seventy-two percent of all adults online now use social networking sites. While it’s true that younger adults are the most likely social media users, it’s important to know that social media adoption for older Internet users has skyrocketed in the last few years. Some key stats:
- 6 out of 10 Internet users ages 50 to 64 are social media users
- 43% of Internet users 65 and older are social media users
- Social media adoption rates for those 65 and older have tripled in the past 4 years
- 54% of adults age 65+ and 77% of those ages 50 to 64 years old are online (Who’s Online, via Pew)
These trends are only going to grow as generations of netizens age and as technology becomes more ubiquitous and easy to use. As platforms emerge and evolve, the core principles of social activity online will remain very familiar. The time to figure it out is now. So, what does this mean for you?
Stop pretending your older donors aren’t online. Your 60+ donors are not only online, they’re adopting social media as a means of keeping up with the people, brands, and causes they love. More than half of 60+ donors are giving online. Remember: Whether or not your donors ultimately choose to give online, they’re using search, social media, and your website to learn more about you. How are you helping them make the decision to give? Are you making it easy for them to opt to give online?
Create a social media strategy that fits your audience and your mission. It’s not important for you to become a social media expert overnight or to have profiles on every social network. It is important for your nonprofit to have a social media presence on the platforms where your audience already gathers. Pinpoint where the richest conversations about your cause take place and start there.
Find ways to reinforce your message and be part of the conversation via social media. The first rule of social media is: Be present. You can’t just “set it and forget it”; embrace the opportunity to communicate directly with people who are passionate about your cause. Be responsive, ask questions, and provide value. Social media is not just another broadcast channel, it’s a crucial way to build relationships and be top of mind.
Do you have a social media strategy in place for your organization? How are you connecting with older donors online? Chime in with your tips in the comments below or post your social media questions for discussion.