Mon, August 25 2014
How many times have you checked your smartphone today?
Whether we’re texting, reading email, or catching up on our social networks, this on-the-go connectedness is becoming a part of our daily routine. And, because we value the speed and convenience of our smartphone lifeline, we expect our mobile experience to be fast and easy. Of course, it’s the same for your donors, who are becoming more likely to read your emails and research your organization via their mobile device. Think your audience isn’t on mobile? Consider this:
- 58% of American adults have a smartphone
- The average adult checks their phone over 100 times per day
- 70% of mobile searches lead to action within an hour of the search
The reality is this: whether or not they give online and whether or not they give via their mobile device, a greater number of your donors will read your emails and look at your website during this year-end fundraising season. For best results, take some simple steps to make it easier for them:
Keep your content short and sweet. Remember, online visitors skim. Streamline your website and email copy, and break up text with headings, bullets, and bold treatment. Avoid long paragraphs in favor of shorter sentences and clear calls to action.
Make it fast. Keep your page load times to around 3 seconds. For your mobile experience, replace popups and animation files—formats that many mobile devices can’t display correctly—for powerful single images or icons and buttons that make it simple to click.
Minimize data entry. Typing in a lot of information is a mobile turn off. Allow your donors to autofill information wherever possible, and let them complete their donation without requiring a registration.
As you think about how to offer your supporters a more mobile-friendly experience this year, we have even more tips for you. Network for Good and PayPal have teamed up to share the latest insights on mobile trends and how nonprofits can leverage them for more effective communication and fundraising. To find out how you can optimize your email, website, and donation page for mobile viewing (and why you should), download our new free white paper, “Your Mission is Mobile”.
Thu, June 12 2014
Filed under: Mobile •
Next week, I will join PayPal’s Tanya Urschel to present a free webinar, Mobile Impact 301: How to Raise More Money via Mobile. This event is part of the Mobile Impact series offered in conjunction with BetterWorld Wireless and TechSoup. The session will take place on Thursday, June 19 at 2pm EDT — register now to reserve your spot.
Tanya and I will share the best practices in mobile fundraising to help you optimize your nonprofit’s mobile experience and increase your online results. You’ll get the inside scoop on the latest research on mobile usage, learn how to engage donors in a mobile world, and find out how to take advantage of the rise of smartphones. (Bonus: Network for Good and PayPal will release a new mobile fundraising whitepaper next week, so you’ll get first dibs on your copy by attending the webinar!)
To tide you over, here are 7 juicy stats to help you think about how mobile might affect your nonprofit fundraising and marketing efforts this year:
Thu, September 05 2013
Filed under: Mobile •
It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years.
Need some help thinking about how to incorporate mobile into your nonprofit’s fundraising strategy? Download this free whitepaper from Network for Good and PayPal, Why Mobile Matters: A Guide to the Mobile Web.
Fri, May 31 2013
This week, Mary Meeker presented the 2013 Internet Trends report during the All Things Digital D11 conference. Meeker’s report is consistently a treasure trove of data, trends and opportunities within the digital world. This type of insight is incredibly useful for nonprofit fundraisers as we navigate how to effectively engage and inspire supporters in a rapidly changing online landscape.
The entire report is worth a look, but here are a few especially important points for nonprofits:
Mobile usage continues to explode.
If you’re wondering whether mobile is important for your cause, consider this: there are now 1.5B smartphone subscribers. Plus, mobile traffic is projected to maintain its current rate of growth if not accelerate. To drive this point home, Meeker also reveals that smartphone users, on average, reach for their devices around 150 times per day. Wow!
Takeaway: It’s critical for your cause to be mobile friendly. Make it easy for constituents and supporters to find, interact and give to you via smartphones.
Rich content is ramping up.
Digital photos, video and audio are becoming easier to create, refine and share. To effectively compete for attention in crowded inboxes, social streams or browsing sessions, stand out with original content that embodies your message.
Takeaway: Incorporate multimedia formats in your online outreach to illustrate your impact, attract new donors and retain existing supporters.
Sharing and connecting diversify.
Social media platforms are still on the rise with sites like Pinterest, Instagram and Tumblr showing significant growth. Though Facebook was the only platform in the report to see a drop in usage from 2011 to 2012, it still sees the lion’s share of usage.
Takeaway: Leverage social media to provide supporters another way to forge relationships with your cause and empower them to share your message with their networks.
We live in an age of unprecedented “findability”.
With such easy access to massive amounts of information online, it’s nearly impossible not to have full transparency—whether that’s coming from your organization or those talking about you.
Takeaway: Understand what is being said about your cause online. What do readers find when they search for you? It is critical to take the lead in being open about your organization to build trust and loyalty.
Other fascinating tidbits include emerging devices and formats that could prove to be powerful tools for nonprofit storytelling, fundraising events and reporting impact.
• Tablets are showing more rapid growth than smartphones; they may also become the predominant type of large-screen computing devices.
• Short-form and temporary content sharing (think Vine and Snapchat) are also seeing rapid adoption rates.
• Wearable technology and other connected devices—such as Google glass, smart watches and activity trackers—are poised to transform how we interact with all of the information available to us online.
You can view the full presentation below or via the KPCB website.
How do think these trends will affect your organization’s fundraising and how you fulfill your unique mission? Chime in with a comment below!—Caryn Stein
Wed, April 10 2013
Filed under: Mobile •
(Snow-themed smartphone case from Zazzle)
I’m in chilly Minneapolis for the Nonprofit Technology Conference (NTC). On the theme of technology, I wanted to share this new overview of mobile from Business Insider. (Available here.) Take a look - it’s a useful set of data that underlines the importance of your organization ensuing that people can read your emails and donate to your cause on their smartphones.
I spent the past year working with the Network for Good team on mobile, and this type of data prompted us to create a special mobile donation flow for our nonprofits on our DonateNow service. I’ll be talking about that process - and my overall thoughts on mobile - with PayPal here at the NTC on Friday. I’m also be co-presenting on behavioral economics with Allan Burstyn on Thursday, as well as co-hosting the The 5th Annual Marketing and Fundraising Meet and Greet later that same day with Kivi Leroux Miller, Farra Trompeter, and Nancy Schwartz. You can also find me at the Science Fair, which I’ll be kicking off Thursday afternoon. If you’re here in snowy Minnesota, come say hi.
If you’re not here, no fear. I’ll share the highlights here on the blog. You can enjoy the updates from your (hopefully) warmer home base.