Thu, October 12 2006

Introduction to Katya’s nonprofit marketing blog

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Orienting •

Welcome to our blog on nonprofit marketing, fundraising, social media and doing good in the world better and faster.  We’re glad you’re here.

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Fri, October 06 2006

Robin Hood Marketing

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Robin_Hood_Marketing •

How do you motivate people to give money, take action, or otherwise advance your worthy cause? The answer is marketing, and whether you’re a nonprofit executive or a PTA volunteer, Robin Hood Marketing shows you how to sell your mission as successfully as the great marketing minds of corporate America sell their products. 

Robin Hood Marketing demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice.

Whether you have a big marketing budget or none at all, Robin Hood Marketing will help send your message straight as an arrow into people’s hearts and minds. They’ll be convinced to act—and your cause will be poised for unprecedented success.

Buy it at Amazon
Buy it at Barnes & Noble

NEW! Get an overview of Robin Hood Marketing in the new eBook, 9 Minds on Marketing by Andrea Learned.  Robin Hood Marketing is the topic of chapter 9!

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Fri, October 06 2006

Resources

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Fun stuff • Tools •

To start getting more donors online, please make sure you are using the right tools for collecting donations.

Fundraising 123: Online Learning Center for nonprofits

Nonprofit 911: free nonprofit webinars on fundraising, marketing, social media and more.

Get more weekly fundraising resources by signing up for Network for Good’s Tips newsletter.


Some of Our Favorite Nonprofit Blogs

The Agitator
Beth’s Blog
The Connected Nonprofit
Fired Up Fundraising
The Fundraising Authority
Fundraising Success Magazine
Future Fundraising Now
Getting Attention
Guidestar
Nonprofit Marketing Guide
Pamela Grow
Sea Change Strategies
Selfish Giving
Wired Impact

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Fri, October 06 2006

Orienting

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Orienting •

Welcome to our blog on nonprofit marketing, fundraising, social media and doing good in the world better and faster. We’re glad you’re here.

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Fri, October 06 2006

Speeches

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Workshops •

I frequently speak at conferences and special events.

“Katya, you were so great!  Well prepared, lots and lots of useful information, and great delivery.  In fact, you were rated more highly than any other keynote at this conference since I’ve been here the past five years!”

Here is a sampling of recent speaking engagements:

Social Media Week, New York
Nonprofit Bridge Conference, Washington
MyCharityConnects, Toronto
Strategic Planning Innovation Summit, New York
Social Media Strategies Summit, Boston

If you’re interested in having me speak at your event, email me at katya dot andresen (@) networkforgood.org

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