Wed, July 23 2014

How to Get the Most from #GivingTuesday

Caryn Stein's avatar

VP, Communications and Content, Network for Good

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Filed under:   Fundraising essentials • Giving Days • Marketing membership organizations •

In 2013, Network for Good saw nonprofits raise $1.8 million on #GivingTuesday, kicking off December giving with gusto. #GivingTuesday 2014 is December 2 and many organizations are already putting their plans in place. Now in its third year, this annual fundraising event is expected to be even bigger. 

When done well, giving days like #GivingTuesday can generate excitement in your community, attracting new donors and additional donations for your cause. Creating your own #GivingTuesday campaign does require the right people, a good plan, and a lot of energy. How do you capitalize on the giving day trend while managing your other campaigns and fundraising efforts?

Never fear, help is on the way!

Whether you’ve already begun planning or are still trying to decide how to participate, we’re here to help you create a #GivingTuesday strategy that works. Next Tuesday, Network for Good’s Chief Giving Officer, Jamie McDonald, will share the secrets to a engaging, highly successful giving day that will help your nonprofit rally your community, attract more donors, and raise more money on #GivingTuesday, and beyond.

Free Webinar: Maximize #GivingTuesday to Meet Your Fundraising Goals
Tuesday, July 29, 2014 |  1pm EDT

Jamie knows first-hand how to make the most of a #GivingTuesday effort. She planned, promoted, and executed a grassroots campaign that raised $5.7 million in one day during #GivingTuesday 2013. Jamie will answer your burning questions about #GivingTuesday and share details from the plan that made this campaign so successful.

Register now to reserve your spot in this free webinar. You’ll get an action plan for preparing and executing a winning #GivingTuesday campaign, plus you’ll get a sneak peek of some of the special events that Network for Good has planned for this December.

Don’t miss it! (Can’t attend the live session? No worries. Register in advance and we’ll send you a copy of the presentation and a link to the recording.)


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Tue, February 09 2010

Inspiration for arts orgs: Virtual season launch

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing membership organizations •

A little while back, Kim Witman of the Wolf Trap Opera Company contacted me about helping with her virtual season launch.  She asked to do a guest post. I thought this was a very innovative way to engage bloggers, so I’m featuring her here.  I hope it inspires other arts organizations to think about how to drum up support in this down economy!

By Kim Witman

Thanks to Katya for letting me sit in the guest blogging seat today.  As we create a mini-internet buzz on the occasion of our 2010 season announcement, I want to merge the topics closest to Katya’s heart: marketing and fundraising.  They are inextricably linked in my home non-profit, the Wolf Trap Opera Company (an arm of the Wolf Trap Foundation for the Performing Arts).

Why Blog?

The reasons I blog (and have since 2004) are not always directly linked to the benefits.  My primary motivations for beginning to write were education and frustration. 

Education, because I knew that a company with a young artist mission such as ours would be able to contribute to the developing careers of many more aspiring artists if we could get as much information as possible to a larger audience.  So I began chronicling our annual nationwide audition tour, giving singers a better glimpse into what happens on our side of the table. 

Frustration, because any of us who believe in our product and our cause know that if we could just get past the propaganda of mainstream marketing, we could spread that enthusiasm to others.  And that is where the marketing and fundraising meet.

Wolf Trap Members & Priority Ticketing

Opera doesn’t turn a profit.  That’s not a surprise, generally.  But it’s not because we’re indiscriminately pouring money down some high-art pit.  Chez nous, penny-pinching is something akin to an obsession.  The vast vast majority of our budget goes to employ and further the careers of the roughly 100 artists, staff and crew who spend part or all of their summer at the Trap.  The amount that we spend on resources other than human ones is a frighteningly low figure. 

If you click through to my blog, and then to the pages on (as I hope you will), you’ll find out that tickets don’t go on sale to the general public for about a month.  Why the lag?  Well, without Wolf Trap members, we simply would not exist.  And as one way of thanking those who help us keep on going, if you donate, you get to jump to the front of the line to get tickets.  It’s a pretty standard way of operating for NFP performing arts organizations, and it’s really not as prohibitive as you might think.  (Here’s some math for you:  Membership starts at a tax-deductible $65.  That’s a net expense of about three nights’ parking fees at other venues.)

The Turk in Italy

We are committed to bringing variety and richness to our patron’s lives.  This summer, Mozart brings us drama, Rossini provides some laughs, and Britten completely transports us into his unique dreamscape.  And in the doing, the best of the next generation of performing artists refines their chops.  Whether you’re an audience member, a fan, a donor, or all of the above, we appreciate your support. Our world needs many things, and music is one of them.

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Wed, February 07 2007

Three quick tips for membership organizations

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing membership organizations •

I often get questions from membership organizations about how certain marketing principles apply to them - the benefit exchange, call to action, etc.  So, for any membership-based nonprofits out here, here are some useful questions to ask yourself and three quick tips for staying on track.

1.) Do your marketing materials (brochure, website, appeals, etc.) start by talking about what your organization does or what you do for the people who join?  Make it about your members, not you, and you’ll get more people to join. 

2.) When you talk about what you do for members, do you talk about process or results?  Are you talking about far-off goals like advocacy, policy, preserving the arts, etc. or immediate benefits like passage of a certain bill, help preparing taxes (check out AARP’s positioning this time of year) or great programs people can listen to now (NPR fund drives have this down pat!)?  Focus on the things you do for your members in there here and now, rather than lofty goals that may not be achieved in our lifetimes.

3.) Are you promising or are you previewing what membership gets you?  Don’t simply ask people to join—send them free resources, invite them to useful workshops or fun events, and prove you do something valuable for them.  Then hit them up for money. 

More to come…

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