Wed, June 04 2008

Make your business card a marketing hero

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing essentials •

I have a pretty boring business card, but that’s about to change. Ever since a designer friend handed me a clear plastic business card with a field for inking a personal note, I realized this is a neglected opportunity.

What are you doing to make your card about your cause?

Here’s a great source of inspiration from librarians.  Librarians rock.  Not only do I love them, I think they are marketing superheroes.  Here’s the proof.  Is this a fabulous card or what?  I share her source of power, by the way:  coffee.

Write me if you have a heroic business card.

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Sun, June 01 2008

Old vs. New Marketing Haiku

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing essentials •

And the winner of the haiku challenge is…

Lorraine.  Not only is she good, she’s prolific.  I loved them all, but she takes the cake (book, actually).  Here’s my favorite from her body of work:

Old Marketing Haiku

Such a big, loud ad
Costs your client a fortune
With no ROI.

New Marketing Haiku

Want to sell your stuff?
Stop shouting at your buyers.
Try conversation.

Lorraine, email me your address for your free copy of Robin Hood Marketing!

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Thu, May 29 2008

Marketing Haiku

Katya Andresen's avatar

Author, Robin Hood Marketing

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Continuing with haiku week (don’t forget to submit yours!), today is dedicated to marketers.

Marketer Haiku

The truth is better
Threaded through the target’s eye
A web of beauty

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Thu, May 29 2008

Donor Haiku

Katya Andresen's avatar

Author, Robin Hood Marketing

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I declare this week nonprofit marketing haiku week.  Best haiku gets a copy of my book.  Submit via comments by Sunday COB:)  Here is my rather snarky submission for today.

Donor Haiku aka “Oh Well”

Cyclone drowns Burma
Earthquake follows, so much need
But gas is four bucks

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Thu, May 22 2008

Post your ideas, get advice

Katya Andresen's avatar

Author, Robin Hood Marketing

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Just wanted to let you know that I’m a guest advisor over at Ideablob this week.  You can post your ideas there anytime and receive advice from folks with a lot of business savvy.

Ideablob.com is an online community where small business owners and social entrepreneurs (including nonprofits!) are sharing business ideas in exchange for feedback, advice and votes from the community. Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community.

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