Wed, October 22 2008
Filed under: Social Media •
So should you deal with Twitter or not? This came up while I spoke last week at the NC nonprofit conference alongside smart people like Kivi Leroux Miller and John Kenyon. I was going to post some bullets on this but then along came fellow blogger and prolific commenter John Haydon with a guide that does ALL THE WORK FOR ME AND YOU. It’s easy, short and to the point. If you think bird not technology when you hear the word Tweet, have no fear, this Twitter 101 guide will bring you up to speed.
Here’s a summary John prepared for me to post here:
For many non-profits, Twitter is a new and uncharted social media that is understood and underutilized. For almost six months, John researched hundreds of blogs and social media experts before writing the guide. “I wanted to provide something to help non-profits better use Twitter to increase their fanbase and fundraising.” Additionally, John conducted an on-line survey of over 200 non-profits currently using Twitter (results are included in the guide).
The Twitter Jump Start Guide, which is a living document (those who download the guide will automatically receive updated, more advanced versions every couple of months), includes the following:
• How to create a Twitter Profile that will make folks want to learn more about your non-profit
• How to find Twitter users that already support your cause
• How to find new donors who are already sold on your non-profit
• How to turn those supporters into raving fans
• How to automatically post any news regarding your non-profit
• How to make sure that folks visit your website and stay interested
• 10 Twitter tips that will increase your online donations
The guide can be downloaded for free here! Thanks John - what a great service to the sector.
Tue, October 21 2008
Filed under: Fun stuff •
You MUST try this out. Be sure to enter your name - it works better that way.
|AARP 08 Video|
Why it’s great: Incredibly audience centric. Very customized. Extremely fun. And you immediately want to pass it on.
Fri, October 17 2008
Filed under: Fundraising essentials •
ONE: Don’t curl into a fetal position. In other words, do not stop doing things that are important or even risky to raise money. The same old same old isn’t going to cut it this year. This is not the time to be steered by fear. You need to be aggressive about acquisition and creative, new and different in your asks.
TWO: Set realistic goals. The numbers are likely to be down. So manage to that. Do what you can to make them go up, but also be responsible and help everyone in your organization plan how you’d react to various fundraising scenarios, from decent to mediocre to dire.
THREE: Don’t abuse your existing donors. If fundraising isn’t going well, the temptation may be to go back to the well again and again, hitting up your donors left and right. Yes, you should ask them for money. But not every five minutes. You should spend more time thanking them and making them feel great. Then they’ll tell their friends about you. Which gives you new donors. Remember to practice good customer service—i.e. don’t treat your donors like ATM’s.
FOUR: Get online today. If you’re not already online, GET ONLINE and ask for lots of SMALL DONATIONS, including recurring monthly gifts. That’s the way the younger folk like to give, and it’s a heck of a lot cheaper to raise money via the Internet than any other way. Now more than ever it really makes sense: new audiences, less cost to raise a dollar. Do it.
FIVE: Don’t undersell yourself. In an era when so many investments look like they’re offering low returns, you are priceless. Remind your donors of their amazing ROI with you. For a few dollars, they get a helper’s high. They feel good because they did good. It’s cheaper than therapy. Their investment in your organization doesn’t yield paper profits. It changes lives. Always. Be passionate and persuasive about your emotional ROI - and your human ROI. Those who can afford it will get it and give.
SIX: Admit to donors that it’s hard. While explaining that you’re a great investment, admit that your numbers – and the numbers on your donors’ investment portfolios – are down. Everyone feels the pain. Share the pain. Note that every tiny bit helps, however tiny the bit. It’s harder to turn down someone who is understanding of constraints and asking for even the smallest of donations. It’s a great time to ask for recurring gifts – just $10 a month. Ask now, because things are going to get worse before they get better.
Thu, October 16 2008
Filed under: Branding •
Jeff Brooks has a great addition to the graph fun blog carnival. Being late everywhere myself, I’m not penalizing him! Instead I’m adding to yesterday’s carnival post with this gem. Read about the below graph here. Remember: your brand should be focused on your donors, not the other way around.
Wed, October 15 2008
Filed under: Fun stuff •
All I can say is OMG. You, dear bloggers and readers, have outdone yourselves. I asked you for chart fun for this Blog Carnival and you gave me chart brilliance.
The best come from Jan Fonger and Kivi Leroux Miller who not only have a great sense of humor, they have razor-sharp insight. The three below are from the wonderful Janice. This could not be a better explanation of marketing in the nonprofit sector:
Janice also offers her take on fundraising and candy corn.
But wait, there’s MORE!!
Jeremy Scheller presents Jeremy Scheller: Hyper-Blogging: Loud Message + Deaf Ears = No Communication posted at Jeremy Scheller.
John Haydon presents How eNewsletters Can Kill Your Non-Profit | CorporateDollar.Org - Exceed your on-line fundraising goals with social media know-how! posted at CorporateDollar.Org - Exceed your on-line fundraising goals with social media know-how!.
It’s not really a chart, but it’s a cool way to present numbers: Marc presents Cape Argus Aids stats - Osocio, Social Advertising and Non-profit Campaigns posted at Osocio Weblog.
Thanks everyone for your creativity. And your smarts. And for making us laugh on (yet another) day when our 401Ks tanked.