Thu, September 13 2007
Filed under: Marketing essentials •
My four year old just started Montessori school, and she is an angel at school. But then she comes home, regresses to age two, raises hell, and generally brings me to my knees. I’m told this is normal as a child adjusts to their first full-day schooling experience. It’s either that or evidence of my poor parenting skills.
This week I have realized there were some marketing parallels in the behavior I see. This post is about making lemonade from a four-year-old lemon.
Yes, my four-year-old child knows bad marketing. Here are three rules of bad marketing courtesy of her:
1. If you want to say something, yell it from your current location, even if your mother is on another floor of the house. This is what I call “come to me” marketing. Bad marketing is putting your message out there and expecting people to come to hear it. Good marketing is going to where people are (mentally, physically, temporally) and delivering the message directly to them.
2. Get someone’s attention, but fail to deliver a compelling message. “Mom. Mom. Mom. Mom.” “Yes, sweetie?” Then forget what you had to say or make something up. Bad marketing is all about bad messages. Good marketing is about getting attention AND good messaging.
3. Throw a tantrum to get attention. Show how dire things are by kicking and screaming because the Hello Kitty stickers are missing. Bad marketers make their appeals apocalyptic and scare away the audience. Good marketers show how bad can become good. They are inspirational and aspirational.
So there you have it.
Oh, and a bonus: A free copy of Robin Hood to the first person to offer parenting advice as a comment on this post.
Tue, September 11 2007
Filed under: Social Media •
Photo credit: tychay, flickr
-Whether video is worth it
-How to use it effectively
-Tips for good video
-Examples of who is doing it well
Mon, September 10 2007
Filed under: Fundraising essentials •
First, thanks to Gayle Roberts for this great blog carnival on the future of fundraising. Worth a read!
Second, I’m holding a free Nonprofit 911 call at Network for Good this Thursday. Details below!
It’s fundraising season. Are you ready with a message that will motivate your supporters like never before? If not, don’t panic–-just join our next Nonprofit 911 call, when we’ll help you master the art of the irresistible call to action.
Katya Andresen, VP of Marketing at Network for Good, will discuss steps you can take to get more donations, volunteers and advocates this Fall. Katya will also provide examples of two nonprofits that have used these steps – and Network for Good’s online fundraising services – to great effect. Then she’ll take your questions about all that’s troubling you – whether it’s online fundraising, branding or marketing.
Click here to register today for this free training call.
Third, you can listen to Network for Good’s last Nonprofit 911 call starring Mark Rovner on how to fix a bad website here.
PS: Another just came in. Check out this great case study of what worked for Save Darfur’s fundraising campaign from M+R.
Sat, September 08 2007
Filed under: Marketing essentials •
In honor of the nonprofit consultants’ carnival, I’m posting via video today! Click to play.
So how did I do this?
I followed the easy, step-by-step instructions here at freevlog. You, too, can do it!
Fri, September 07 2007
Filed under: Fun stuff •
Here are three ways to drum up some extra cash and resources!
1. Register to win a free website makeover by HotPress Web.
3. Win a matching grant of up to $10,000 by fundraising with a badge/widget at Six Degrees. (Full disclosure: I work at Network for Good, which runs Six Degrees.)