Tue, October 21 2008

This viral video will make your jaw drop

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Author, Robin Hood Marketing

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Filed under:   Fun stuff •

You MUST try this out.  Be sure to enter your name - it works better that way.

AARP 08 Video
Enter your name to see who can bring real change to Washington.
First Name:
Last Name:

Why it’s great: Incredibly audience centric.  Very customized.  Extremely fun.  And you immediately want to pass it on.

 

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Fri, October 17 2008

6 Ways to Survive the Economic Storm

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Author, Robin Hood Marketing

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Filed under:   Fundraising essentials •

ONE: Don’t curl into a fetal position. In other words, do not stop doing things that are important or even risky to raise money. The same old same old isn’t going to cut it this year. This is not the time to be steered by fear. You need to be aggressive about acquisition and creative, new and different in your asks.

TWO: Set realistic goals. The numbers are likely to be down. So manage to that. Do what you can to make them go up, but also be responsible and help everyone in your organization plan how you’d react to various fundraising scenarios, from decent to mediocre to dire.

THREE: Don’t abuse your existing donors. If fundraising isn’t going well, the temptation may be to go back to the well again and again, hitting up your donors left and right. Yes, you should ask them for money. But not every five minutes. You should spend more time thanking them and making them feel great. Then they’ll tell their friends about you. Which gives you new donors. Remember to practice good customer service—i.e. don’t treat your donors like ATM’s.

FOUR: Get online today. If you’re not already online, GET ONLINE and ask for lots of SMALL DONATIONS, including recurring monthly gifts. That’s the way the younger folk like to give, and it’s a heck of a lot cheaper to raise money via the Internet than any other way. Now more than ever it really makes sense: new audiences, less cost to raise a dollar. Do it.

FIVE:  Don’t undersell yourself. In an era when so many investments look like they’re offering low returns, you are priceless. Remind your donors of their amazing ROI with you. For a few dollars, they get a helper’s high. They feel good because they did good. It’s cheaper than therapy. Their investment in your organization doesn’t yield paper profits. It changes lives. Always. Be passionate and persuasive about your emotional ROI - and your human ROI. Those who can afford it will get it and give.

SIX: Admit to donors that it’s hard. While explaining that you’re a great investment, admit that your numbers – and the numbers on your donors’ investment portfolios – are down. Everyone feels the pain. Share the pain. Note that every tiny bit helps, however tiny the bit. It’s harder to turn down someone who is understanding of constraints and asking for even the smallest of donations. It’s a great time to ask for recurring gifts – just $10 a month. Ask now, because things are going to get worse before they get better.

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Thu, October 16 2008

Carnival late edition: more graph fun

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Author, Robin Hood Marketing

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Filed under:   Branding •

Jeff Brooks has a great addition to the graph fun blog carnival.  Being late everywhere myself, I’m not penalizing him!  Instead I’m adding to yesterday’s carnival post with this gem.  Read about the below graph here.  Remember: your brand should be focused on your donors, not the other way around.

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Wed, October 15 2008

The 5 funniest charts ever

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Author, Robin Hood Marketing

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Filed under:   Fun stuff •

All I can say is OMG.  You, dear bloggers and readers, have outdone yourselves.  I asked you for chart fun for this Blog Carnival and you gave me chart brilliance. 

The best come from Jan Fonger and Kivi Leroux Miller who not only have a great sense of humor, they have razor-sharp insight.  The three below are from the wonderful Janice.  This could not be a better explanation of marketing in the nonprofit sector:

Janice also offers her take on fundraising and candy corn.

Kivi, who is right here in NC with me, hits the humor-insight sweet spot with this great piece on nonprofit reactions to web designers’ work and email.  You must check them out.

But wait, there’s MORE!!

Jeremy Scheller presents Jeremy Scheller: Hyper-Blogging: Loud Message + Deaf Ears = No Communication posted at Jeremy Scheller.

John Haydon presents How eNewsletters Can Kill Your Non-Profit | CorporateDollar.Org - Exceed your on-line fundraising goals with social media know-how! posted at CorporateDollar.Org - Exceed your on-line fundraising goals with social media know-how!.

It’s not really a chart, but it’s a cool way to present numbers: Marc presents Cape Argus Aids stats - Osocio, Social Advertising and Non-profit Campaigns posted at Osocio Weblog.

Thanks everyone for your creativity.  And your smarts.  And for making us laugh on (yet another) day when our 401Ks tanked.

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Wed, October 15 2008

Talking vs. Doing: Inversely Proportional!

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Author, Robin Hood Marketing

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Filed under:   Fun stuff •

The above is by Chas: Read more at Talking vs. Doing. (My board members talk AND do, by the way, but I’m just lucky I guess!)

Sorry I haven’t blogged lately.  Like Chas’s graph, I’ve been talking rather than doing—giving speeches, to be exact.  I spoke at the Grantmakers in the Arts conference in Atlanta yesterday and I’m delivering the keynote at the NC Nonprofits conference tomorrow morning.

If you like this chart, you’re in for a treat.  The Chart Fun Blog Carnival Extravaganza is here!  Stay tuned - in about two hours it will be up here on the blog.

 

 

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